If you use google search, google always autocompletes your searches. For example if i´m searching the word gender google suggests me gender mainstreaming.
In March the UN women Memac Ogilvy and Mather Dubai had the idea to use this Autocomplete Function to to reveal the widespread prevalence of sexism and discrimination against women. You can read here what they found out or just look at the picture.
To summarize it: the searches were full of sexism and stereotypes. You can try it by yourself. Just search women should.
For the UN women this findings were shocking but also confirmed the need to fight for womens rights. If you want to join the conversation on twitter you can use the hashtag #womenshould.
You can also watch a good video called the Autocomplete Truth on You Tube, made by Memac Ogilvy and Mather Dubai.